Saturday, August 13, 2011

Nice Future Plan: Metro Iloilo-Guimaras Tourism Strategy and Action Plan

Rich in culture, heritage, and flavor, the Iloilo Province and Guimaras Island are brought together in the Metro Iloilo-Guimaras Tourism Strategy and Action Plan. In pursuit of economic cooperation, efficient infrastructure, and tourism promotion and development, the Metro Iloilo-Guimaras Economic Development Council was established. The council is composed of the City of Iloilo, the municipalities of Leganes, Oton, Pavia, Sta. Barbara, and San Miguel, and Guimaras Island.

To map out the potentials of the mini-region, a tourism strategy and action plan was prepared by Palafox Associates with a multi-disciplinary team of consultants.

While both provinces are sources of agricultural products, Iloilo has other means of income generation like fishery and cottage industries. Dubbed as “Mango Country of the Philippines,” Guimaras primarily relies on crops, including rice, coconut and cashew nuts. International-class airport and terminals, and related infrastructure allow tourists to visit and enjoy what the region has to offer.

Upon analysis, issues such as coordination among the localities, poor marketing strategies, and improvement of infrastructure need to be addressed.

Palafox proposes the development of community-based hotels and resorts, inspired by the community’s identity or probably vernacular architecture. Incorporating the terrain in residential communities and hotels especially along hillside areas gives added premium to the property. This can be complemented by tourism circuits like, fishing wharfs, sports centers and ecological parks. Several tourism circuits were defined based on destinations of heritage tourism, arch-tourism, agri-tourism, gastronomic tourism, and many others.



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